A pub landlord running an alcohol-free establishment was forced to close after just four weeks because punters were desperate for a proper pint.
Manfred Stell, the landlord behind the alcohol-free country inn opened in Sauerland, Germany, has seen his business shuttered after a short time.
Mr Stell has admitted defeat in bringing boozeless beers to the population of Germany, and said he will "give up" the dream of serving pints without a drop of alcohol in them.
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The 68-year-old, who has been a restauranteur for 40 years, opened the "Stells Landgasthof" property as the first alcohol-free restaurant in the area, and it seems to have been free of success also.
In an initial interview on his hopes for the future of beer-drinking in Germany, Stell claimed he was a pioneer of a trend "only just arriving in Germany".
He claimed "sober bars" in the United States were a frequent find and people were seeking out restaurants which had not a drop of booze in the place, Merkur reported.
Mr Stell added: "We don't even cook with alcohol. It tastes the same, everything else just happens in your head."
Despite claiming the cooking was done without the use of alcohol, red wine shallots were on the menu when the eatery was open for business.
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But a clear lack of interest in the boozeless bar saw the place closed in just a month, with a slate of troubles hitting the businessman.
He moaned: "We will not reopen. We give up. In the end I was on my own."
Mr Stell added the woes of the restaurant were caused by frequent staff troubles and government interventions which he described as "irrelevant regulations".
The sober landlord warned it was the government's micromanaging which doomed his business, adding: "It's enough, I'm fed up. It's not like it's not going to work. People came from everywhere, we were fully booked."
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