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Wetherspoons is selling real ales for just 99p in parts of England that are entering Tier 3 restrictions.
Health Secretary Matt Hancock yesterday announced that the whole of London will face the toughest coronavirus measures from Wednesday at 12am, along with areas in Essex and Hertfordshire.
The pub chain is offering the discount booze from now until 10pm this evening, December 15.
Wetherspoon spokesman Eddie Gershon said: "We would have to throw any unsold real ale away in those pubs moving to Tier 3.
"It makes sense that our customers can enjoy it at even greater value prices than normal in those pubs that will be affected."
Under Tier 3 restrictions, pubs can only offer takeaway, drive-through and delivery services.
Wetherspoons chairman Tim Martin told talkRadio: "It's very sad.
"I think it's possibly over 650,000 people in pubs and the hospitality industry alone out of work – that's probably the working population of say Liverpool and Manchester, the equivalent.”
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Other business leaders described the decision as a “nail in the coffin” for the country's hospitality industry.
Kate Nicholls, the chief executive of the trade body UK Hospitality, said: “So many pubs, restaurants, bars, cafes and hotels, having invested so much to make their venues safe, are only just clinging on by the skin of their teeth but will be forced to take another huge hit.
“The burden of a region being moved into Tier 3 falls almost exclusively on hospitality businesses.
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“It is an illogical tactic that fails to tackle Covid effectively but does push businesses closer towards failure.”
The British Beer and Pub Association (BBPA) said 1,250 of London’s 3,680 pubs that were able to stay open under tier 2 restrictions would now have to close.
Its chief executive Emma McClarkin said: “Moving into Tier 3 is another nail in the coffin for London’s pubs, as well as those affected in parts of Hertfordshire and Essex.
“It could completely destroy many pubs…who have taken bookings for the lead-up to Christmas and New Year’s Eve if the tiers don’t change before then.”
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