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The condition of a two-week-old baby who fell from an escalator in Primark is currently unknown.
The fast-fashion high street retailer confirmed that the incident took place at its store in Romford on Monday,
A spokesman said: “We are aware of an incident that occurred in our Romford store on Monday.
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"Our colleagues were on hand to provide assistance and support.
"We hope that the baby and the family are doing well."
No details on how it happened or an update on the condition of the baby was given, and neither the Metropolitan Police or the London ambulance Service had any details of the incident when questioned by the Daily Star.
However, shoppers expressed their concerns online, My London reports.
One user posted: “A baby fell down from the top of the escalator in Romford Primark yesterday, does anybody that was there know if the baby was alright or not as I can’t seem to get the poor baby’s scream out my mind.”
And another wrote: “I do hope the poor baby is OK.
“It's difficult to control toddlers sometimes, but a baby?
“The parents must be devastated.”
And a third added: “Oh my god how did that happen hope the baby is ok (sic).”
Recently, Primark shoppers were mostly shocked when a pregnant woman went into labour on the shop floor, but some seemed unfazed by the chaos.
Primark shoppers shocked as pregnant customer goes into labour in middle of shop floor
Several apparently continued to peruse the aisles and hangers for cut-price clothing.
The incident, which occurred at the Primark shop off Old Market Square in Nottingham city centre, on March 28, was documented by another woman in a TikTok video.
The TikTok user appears walking through the shop whilst the screams of a woman in labour can be heard.
The caption on the video read: "How is someone literally giving birth in Nottingham Primark while everyone's just casually shopping lmao."
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