Fuming parents have branded a trade-in retailer as "outrageous" as they accuse it of preying on generous parents.
Cex is currently listing the PlayStation 5 at a whopping £815 on its website as desperate gamers try and get their hands on the new tech.
The highly-sought-after device sold out when it was first released and was quickly offered online at jumped-up prices.
High Street store Cex, which offers trade-ins for electrical goods, is flogging the console for up to £400 more than the usual RRP.
Sony has said more stock is due before Christmas, but unfortunately, some stores have already said PS5s won't return to until 2021.
High street trade in giant CEX is currently paying out £650 cash to resell the next-generation console with nearly £200 profit.
The chain has been accused of trying to "cash in" on parents' desperation by selling the console at a vastly inflated price.
One Hull mum, who did not wish to be named, told The Hull Daily Mail : "They're totally cashing in on a really frustrating situation because they know parents are desperate enough to pay.
Game is releasing more PS5 stock through online ‘Easter Egg’ hunt starting next week
"It's fair enough to make a mark up, to make a profit, but it's not worth that much, it's actually really unfair. I won't ever be shopping there again."
The chain has also received a lot of criticism on its own Facebook page, with one customer accusing the chain of "preying" on a parents' desire to get their child the ultimate toy for Christmas.
Anthony Mackessy said: "Disgusted that you would sell the ps5 with that much of a mark up vs rrp. I will look elsewhere for my gaming needs in future."
And Ashraf Wahid added: "You are meant to be a proper business not Dave down the street who's selling them out of his Vauxhall Corsa for double RRP?"
CEX has been approached for comment by the Daily Star.
Meanwhile, chancers are selling Sony’s latest offering for anywhere between £865 and £1,000 on eBay.
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