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70 firefighters have been tackling a massive blaze in Birmingham city centre in the early hours of this morning (September 23)
The fire started on MacDonald Street in the Highgate area of the city, and people have been told to keep away.
Motorists have been warned to avoid the area due to road closures, Birmingham Live reports.
Although the exact site of the fire is yet to be officially confirmed, images released by West Midlands Fire Service suggest it started near alcoholic beverage wholesaler HT Drinks.
HT Drinks is situated at the junction between MacDonald Street, Alcester Street, Adelaide Street and Charles Henry Street.
As many as 70 firefighters are trying to stop the blaze from spreading, and are using "two specialist aerial appliances" according to the Fire Service.
West Midland Fire Service tweeted at 5.21am: "Incident currently in progress Macdonald Street, Highgate. 70 Firefighters are currently working with 2 specialist aerial appliances.
"Avoid the area if possible due to road closures. Keep windows and doors closed in the area."
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The photos show crane-like appliances being used to spray water over what appears to be a mostly industrial area.
However, in one of the pictures what seems to be a tall block of flat can be seen behind one of the cranes, with all the lights inside the building turned on.
Other snaps show thick black smoke billowing from warehouse rooftops into the sky.
People in the area have been advised to check the Twitter feed, @WestMidsFire, for updates.
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In April this year another huge fire raged in Birmingham, in Sparkhill just 2 miles away from today's blaze.
Firefighters arrived at the scene in under four minutes and set about evacuating 40 houses in the vicinity, with 10 people needing to be rehoused.
125 firefighters and 22 fire appliances were required to get it under control, but not before the flames had ripped through the factory where it started.
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