What Are We Going to Wear?

Predicting the future is a huge part of retail. Trend forecasters are back at it, eyes more on TikTok than the runway, adapting to a reality no one could have predicted.

Credit…Amanda Arlotta

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By Sapna Maheshwari

Ties. Dozens of patterns, colors and fabrics — discounts on 300 different styles. That’s what Nordstrom had planned for its big sale last July. The company had worked with trend forecasters and talked with designers, but history was its best guide. Based on previous sales, the retailer was confident that shoppers would be seeking out deals on office wear like ties, dresses, heels and handbags. By the end of February, it had ordered everything it planned to sell at the event.

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